The secret Alex Hormozi used to turn $1,036 into over $112 million in just 44 months. When he linked up with us right as his rise was kicking off, he pulled back the curtain on the four acquisition frameworks you can run yourself, the plan before it became the empire you now know as “$100M Offers.”

The secret Nick Cannon uses to pitch and lock down deals with Nickelodeon, MTV, and Amazon. When we surprised our small mastermind of 15 people, the TV host, actor, and musician you already know flipped to his business side and broke down exactly how he gets the yes.

The list-building strategy Gary Vaynerchuk used to build a media empire of over 800 employees, with early bets on Facebook, Twitter, and Uber. We flew to New York and paid him $18,000 for this one, where he broke down how he documents his life once and lets his team slice it into a podcast, a YouTube video, a LinkedIn post, and a blog. One idea, everywhere.

The secret Tony Hawk used to make tens of millions, and it started by turning down $500,000 in cash. When the skateboarding legend came to Geneius Studios, he spilled exactly how he made that call, and how to pull off the same move in your own negotiations.

The secret behind how Activision Blizzard, an $8 billion company Microsoft bought for $75 billion, sells so many games a year. Fernando Machado, the CMO behind it and the mind behind Burger King's most legendary campaigns, came to Geneius Studios and broke down the exact marketing strategy. Wanna play bigger? Watch this one.

The secret behind GoHighLevel's explosion: an army of obsessed people selling the product for them. Founders Shaun Clark, Varun Vairavan, and Robin Alex hit our stage and broke down exactly how they built it, the same strategy that led General Atlantic, the firm behind Airbnb and Uber, to invest and make them a billion dollar company.

The secret to performing like a champion even on your worst days. UFC star Michael Chandler uses one mental trick to keep his self-image bulletproof, because you can't perform better than you see yourself. He sat down with us and broke down that exact method, plus the way he turned his name into a brand sponsors can't afford to lose. That kind of mental strength and resilience is exactly what landed him a spot fighting at the White House.

The secret that helped Lewis Howes 10X his business, even though it paid him almost nothing for 2 years. When the former pro football player turned media mogul stepped into Geneius Studios, he revealed why he stuck with it, and how delayed gratification became the unfair advantage behind his multi-million dollar empire.

The secret Daymond John used to build a $6 billion brand with almost no money. When the Shark Tank star stepped into Geneius Studios, he revealed the exact play that grew his clothing brand FUBU using other people's resources, and how you can do the same.

The secret Grant Cardone used to escape a $29,000-a-year sales job and build a real estate empire worth hundreds of millions. When he came to Geneius Studios, he broke down the common money advice he says keeps people financially trapped, and what to do instead.

The secret that saved Russell Brunson millions after losing $650,000 on a single ad campaign. When the ClickFunnels founder sat down at Geneius Studios, he revealed the traffic-buying mistake almost everyone makes, and why it quietly kills otherwise great campaigns.

The secret Jesse Itzler used to shortcut his way to billion-dollar opportunities. When the entrepreneur and Atlanta Hawks owner sat down at Geneius Studios, he revealed why one great partnership can be worth more than 10,000 prospects, and how to find them.

The secret to selling yourself and your product before anyone knows your name. JoJo did exactly that as a kid singing on street corners, and it made her the youngest solo artist ever to hit number one, at just 13. When she sat down with us, she broke down the exact hustle that got her there, the same move any entrepreneur has to make to get noticed.

The secret to getting paid to speak, even if no one knows your name yet. Jen Gottlieb went from a canceled VH1 show to sharing stages with Oprah, Gary Vee, and Snoop Dogg, and getting named one of the Top 50 speakers in the world. She sat down with us and laid out her step-by-step blueprint for kickstarting a speaking career from scratch and turning your voice into income. If anyone can show you how to get on the stage, it's her.

The secret Kevin Harrington used to help generate over $5 billion in sales. When the original Shark stepped into Geneius Studios, he broke down the simple 3-step formula that's powered some of the most successful ads and offers ever created.

The secret to turning $12,415 into $7.8 million. That's exactly what Tim Sykes did, starting with his Bar Mitzvah money and hitting his first million before he even finished college. He sat down with us and broke down the patterns behind it, the same ones he's used to create more than 20 millionaire students. The blueprint is real, and he laid it out.

The secret Ed Mylett says is keeping most entrepreneurs from their first million. The peak performance expert chatted with Billy to reveal how to turn a boring business into an attention-grabbing brand using video, and why “ignorance and arrogance” are the two things holding most people back.

The secret to where AI is really headed, from one of the most interesting men in the world. Walter O'Brien, the real-life genius who inspired the CBS show Scorpion, sat down at Geneius Studios for a deep conversation on AI, where it's going, and how everyday people will actually use it to get ahead.

The secret JP Sears used to turn 2,000 followers into more than 4.5 million. When the viral comedian came to Geneius Studios, he revealed the one move everyone said would destroy his business, and why it did the exact opposite.

The secret to making your videos go viral on command. Adley Kinsman has built an empire of over 60 billion views, and made 75-plus videos that each passed 100 million. This one's different, instead of a training, we're pulling back the curtain on the actual ads Adley personally helped us create to blow up, built straight off her step-by-step process. You see the exact videos and the formula behind them.

The secret to building a business when you've got no money, no connections, and every reason to quit. Bedros Keuilian came to this country so broke his family ate out of dumpsters, and he turned that into a fitness empire worth around $200 million. He sat down with us and broke down the exact mindset that got him there, the framework he lives by and the people you have to cut out to make it. The proof is his whole life.

The secret Maurice Conti says gives ordinary people an unfair advantage in the AI era. When the renowned futurist streamed into Geneius Studios, he revealed the simple 45-minute habit that can make you more of an expert than 99% of your competition.

The secret Ezra Firestone used to generate over $155 million in sales. When we talked to him at Geneius Studios, he revealed the simple research strategy that helped him spot market gaps, create better products, and avoid expensive mistakes before they happened.

The secret Dominick Cruz used to avoid the trap that ends most athletes' careers. When the former UFC champion stepped into Geneius Studios, he revealed his “bigger basket” strategy for building wealth, security, and opportunities that last long after the spotlight fades.

The secret John Lee Dumas used to turn a daily podcast into a $10 million business. When he came to Geneius Studios, he broke down the monetization blueprint that took him from recording episodes for free to generating consistent $200,000+ months.